First, I admit to being no audiophile, but I've been soured on the Bose Wave radio ever since...
[fade out to the sound of chimes, fade in to geeks in bell bottoms with big sideburns and bigger backpacks walking across Massachusetts Avenue]
...once upon a time, in the
People's Republic of Cambridge there taught an MIT professor of electrical engineering named
Amar Bose who had a reputation for being a bit of a rebel. One day he left the little trade-tech on Chuck Creek and went off to found the venerable
Bose Corp., best known for those tiny speakers with big sound (thanks to
Direct/Reflecting technology).
[fade out to the sound of modem squawks and hissing, fade in to bearded geeks in black trench coats walking across Massachusetts Avenue]
...fast forward to the mid-nineties. The Bosemobile shows up on campus one day with a portable demonstration auditorium built into long bed trailer. Like moths to a bug zapper, the geeks are lured into the trailer to listen to a twenty minute demonstration of Mr. Bose's latest and greatest--a stack of audio components surrounded by two large floor speakers at either side, thumping out such geek favorites as the theme to Star Wars.
Now, like I said I'm no audiophile, but I thought it sounded just OK. For such a big piece of equipment, though, it was just plain crappy. Besides, I never liked Star Wars. So then, with a triumphant voila, and presumably to audible gasps from the audience, the salesman lifts away the whole audio component system which was just a plastic facade to reveal a tiny countertop-sized Bose Wave radio. Well screw that, for the money I could have bought the component system and better sounding speakers.
Way to go Mr. Bose, you just ensured I'll probably never buy anything from you. (
You can buy can buy me one of
these, though.) Can anyone detect a theme here? Like, I don't like my
chain yanked?
(Interesting
article about marketing techniques for the Wave radio.)